Nvidia will make GeForce for mobiles

Nvidia announced they are making new mobile processor, targeted at the rich-feature mobile headset market - they even built a working prototype.

The APX 2500 is a low-power ARM11-based processor designed to support multimedia functionality on a handset-like device. Supporting OpenGL ES 2.0, the mobile flavour of Direct3D and with built-in programmable vertex and lighting support in hardware we're talking about a chip light years away from what we've seen in the past.

Source: http://www.bit-tech.net