NVIDIA: DirectX 11 Will Not Stimulate Sales of Graphics Cards

NVIDIA said during a conference for financial analysts that the emergence of next-generation DirectX 11 application programming interface will not drive sales of graphics cards. Instead, the general purpose computing on graphics processing units as well as its proprietary tools and emergence of software taking advantage of these technologies will be a better driver for sales of graphics boards.

“DirectX 11 by itself is not going be the defining reason to buy a new GPU. It will be one of the reasons. This is why Microsoft is in work with the industry to allow more freedom and more creativity in how you build content, which is always good, and the new features in DirectX 11 are going to allow people to do that. But that no longer is the only reason, we believe, consumers would want to invest in a GPU,” said Mike Hard, vice president of investor relations at Nvidia, at Deutsche Bank Securities Technology Conference on Wednesday.

Ironically, While ATI is about to launch its Radeon HD 5800-series graphics cards that fully support DirectX 11 in the upcoming weeks, Nvidia yet has not disclosed any plans regarding its DX11 GPUs.

Source: expreview.com