Cooler Master Appoints New Brand “CHOIIX”,

Having a solid foothold in the computer thermal sector for over 15 years, Cooler Master, a highly acclaimed solution provider, in 2008 set up a new subsidiary for laptop peripherals under the new name “Choiix” for the global notebook consumer market. Digital life has been more personalized and casual with the launch of the MacBook Air and the Mini Netbook, Cooler Master has created the new brand “Choiix” seeks to turn cold computer products into personalized works of art. Choiix provide ultimate solution to the multifaceted needs of notebook users including shock protection, heat dissipation, and ergonomics. The avant-garde design team at Choiix seeks a perfect balance between form and function, utility and innovation, simplicity and creative designs.